By choosing to use Eywa Media Programmatic Ad Exchange Platform for you or entering in to this agreement on behalf of other legal entity, you are required to agree and understand to follow and abide by these guidelines. This content guideline is for publishers, advertisers, demand side partners, supply side partners, ad networks, ad agencies or any media companies.
These guidelines describe general requirement, ad quality, site quality and prohibited content for ads, landing page to which your ad clicks-through and sites to sell ad inventory. Failure to follow may result in a variety of consequences, including the cancellation of ads you have placed or rejection of site you added or termination of your account. Eywa Media reserve the right to reject, approve or remove any ad or any sites for any reason, in our sole discretion, including content that negatively affect our relationship with our users.
Eywa Media reserves the right to modify or update this policy at any time and notify you in writing or updated in Eywa Media website. Eywa Media will notify you of any change in content guidelines by either emailing you (to the email address you have provided) or updated in Eywa Media website from time to time. Your continued use of the Eywa Media Services after such notification affirms your acceptance;
1. General Requirement:
Please note that in addition to below list you must also ensure that the ads also strictly comply with any region specific requirements, regulations and/or laws.
Your use of the Services must comply with all applicable laws and regulations for advertising material based on country you live and any country where your ads are served. You are responsible to comply with self-regulatory group guideline including but not limited to, the Network Advertising Initiative ("NAI") 2015 Code of Conduct, the NAI 2015 Mobile Code of Conduct, the Digital Advertising Alliance ("DAA")'s Self-Regulatory Principles for Online Behavioral Advertising and Application of Self-Regulatory Principles to the Mobile Environment ("DAA Principles"), the DAA's Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices, the Interactive Advertising Bureau ("IAB") Europe EU Framework for Online Behavioral Advertising, the Australian Digital Advertising Alliance's ("ADAA") Best Practice Guideline for Online Behavioural Advertising, and the Asia-Pacific Economic Cooperation ("APEC") Privacy Framework, regardless of your membership status with any of these organizations.
2. Ad Quality:
You must need to go through Eywa Media validation process to approve each creative (advertisement) and landing page to use Eywa Media platform. Eywa Media validation process ensure that all creative and landing page validated by a person; someone physically check that the creative is compliant to all ad eligibility requirement and it is safe to run. Once ad creative cleared the validation process and is in running mode advertiser cannot change or edit creative; advertiser only delete creative and create new creative, which need to go through validation process again. To increase the likelihood that your ad will be approved, you should ensure that your advertisement fits within the size parameters specified and complies with all of the applicable submission requirements and does not contain any prohibited content mention in section 4. Typically most ads are reviewed within 24 hours, although in some cases it may take longer. You are solely responsible for all ads that you create, upload or traffic using the Services. Eywa Media is not liable for any loss or damage that your ads or landing page may cause to you or others. You represent to Eywa Media that you have all rights and permissions necessary to traffic your ads using the Services. If any damage was caused by your ads to a third party partner, Eywa Media reserves the right to pass your contact details to affected party.
3. Site and ad placement Quality:
You must need to go through Eywa Media validation process to approve each site to use Eywa Media platform. Eywa Media validation process ensures that all sites that you upload to sell your ad inventory, validated by a person; someone physically check that there is no prohibited content on site. Once site is cleared the validation process, we continuously monitor approved site for the content. If we found any prohibited content on site which is already approved, Eywa Media may remove that site or terminate your account. To increase the likelihood that your site will be approved, you should ensure that your site does not contain any prohibited content mention in section 4. You are solely responsible for all site that you upload to sell ad inventory using the Eywa Media platform. If any damage was caused by your sites to a third party partner, Eywa Media reserves the right to pass your contact details to affected party.
Eywa Media provide Linking and Trafficking Guidelines to publisher for proper Ad placement. Publisher shall place the Eywa Media HTML Insertion Code on all appropriate pages within its Site(s). Publisher shall not alter, sell or disclose the Eywa Media HTML Insertion Code in any way without Eywa Media's prior written consent. The Eywa Media HTML Insertion Code for Advertising Material may not be used on a web page other than one located at an approved Site and may not be distributed or submitted to any newsgroup, e-mail distribution list, chat room, guest books, or other location which would result in the execution of such code without a bona fide visit to an approved Web Site. Advertising Material must not be modified from original format without consent from Eywa Media.
4. Prohibited Content
Eywa Media does not accept that you display any prohibited content, products or services listed below to any ads or sites.
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