TV -> Mobile -> Digital Retargeting
Cannot be hijacked by competitive brands.
TV Broadcaster and audience data are secure and cyber security compliant.
Location Based Targeting of Audience
Customized analytics for Broadcaster and Brand.
Canned revenue models for different content.
Trace audience loyalty over time.
Scale to 1000's of users/second
Drive Social Media Traffics for broadcasters and brands.
What if...you could order the cool new outfit at the split second it is shown on lifestyle programmes ?
What if …you could see a live league table right after the goal?
What if... you could get the viewers‘ reactions to every statement during a TV debate in real-time?
Shop, Share, Vote, Participate, Engage, Interact …the options are unlimited !
There is a beautiful line in the wonderfully surreal movie The Grand Budapest Hotel, where the new lobby boy is told to “anticipate the client’s needs before the needs are needed.” That’s the consumer value of context in a nutshell !!
A contextual brand understands the full story around a TV Viewer experience, in order to bring users exactly what they want, with minimal interaction.
A roadmap of transcending the classic broadcast mentality that implies a passive audience, to creation of participative experiences, from which comes real community.
Television fans want to get involved and be counted. The audience will be able to interact with the storyline.
Voting online for some game shows, and affecting the outcome of the show is just a start...
Eywa Media Pte. Ltd.
31 Cantonment Road Singapore 089747
T: +65 8201 5401 F: +65 6227 7994
Eywa Media Innovations Pvt. Ltd.
Poonam Plaza, #2602, 2nd Floor, 26th Main
38th Cross, 9th Block, Jayanagar
Bangalore - 560069.